Advisors overlook opportunities in a key market

Independent insurance brokers might want to turn their focus away from death benefits toward living benefits say two industry veterans

A couple of veteran Quebec insurance advisors are mopping the floor with other independent brokers in the province as a result of their peers’ unwillingness to look beyond death benefits to living benefits such as disability, critical illness and long-term care insurance.

Montreal-area advisor Angelique Chatelier believes that fewer than 10% of independent brokers sell living benefits in the province of Quebec providing a huge opportunity for those like herself who believe that protection one’s income while alive is far more important than leaving a legacy once you’re gone.

Another Montreal-area advisor specializing in living benefits seconds that sentiment.

“If you take the independent group I would say that 10% is on the high side,” said Montreal-area living benefits specialist Tim Landry. “The guys who do it do extremely well. It’s a tiny, tiny drop in the population. There’s virtually nobody doing it [in Quebec].

Landry provides an example of what can happen when you focus on living benefits to the exclusion of everything else.

“The most successful insurance salesman in the world in terms of disability insurance [Jean-Pierre Falet] is in Montreal. He has no natural market; he comes from France. He has been doing over a million dollars of new premium every year for at least a quarter of a century.”

 

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