In a world increasingly going digital, it pays for advisors to remember the old-school approach to encourage engagement in plans.
In a world increasingly going digital, it pays for advisors to remember the old-school approach to encourage engagement in plans.
With many insurance companies adding digital apps to their repertoire, group meetings with employees can still be effective. Advisors just have to know their audience.
“You’ve got different classes of employees,” says Bill McElroy of William Douglas Group Inc. and Senior Financial Advisor with Manulife Securities Inc. “We still like doing lunch and learns with employees. It’s just an informal conversation with the employees about the plan so they are aware of what’s going on and that works really well with the less internet savvy employee. I think you have to know your client and really gauge it based on the employees that are working there.”
But there’s no getting away from the mobile future. “Moving forward it’s all about social media and social apps,” he says. “This whole new generation that’s coming into the workforce that’s what they’re geared to. The insurance companies aren’t issuing paper or employee booklets anymore; they’re PDF, they’re all online. It’s definitely trending to the internet for sure.”
With many insurance companies adding digital apps to their repertoire, group meetings with employees can still be effective. Advisors just have to know their audience.
“You’ve got different classes of employees,” says Bill McElroy of William Douglas Group Inc. and Senior Financial Advisor with Manulife Securities Inc. “We still like doing lunch and learns with employees. It’s just an informal conversation with the employees about the plan so they are aware of what’s going on and that works really well with the less internet savvy employee. I think you have to know your client and really gauge it based on the employees that are working there.”
But there’s no getting away from the mobile future. “Moving forward it’s all about social media and social apps,” he says. “This whole new generation that’s coming into the workforce that’s what they’re geared to. The insurance companies aren’t issuing paper or employee booklets anymore; they’re PDF, they’re all online. It’s definitely trending to the internet for sure.”
