As the insurance industry embraces philanthropic giving, the inclusion of employees in the decision-making process is taking on a new importance
As the insurance industry embraces philanthropic giving, the inclusion of employees in the decision-making process is taking on a new importance.
“We are tremendously proud of our Lead Charity initiative, it is the cornerstone of our robust Corporate Giving program,” says Naseem Somani, president and CEO of Dynacare. “Making a difference in the places where we live and work is a natural extension of our mission of supporting healthy lives with commitment and care.”
Before choosing Lymphoma Canada as its 2015 Lead Charity, Dynacare – a company that provides paramedical and lab testing services to insurers across Canada – asked its employees to choose a lead Canadian charity whose mission and work resonated most across the company.
“By focusing on underfunded and under-recognized causes and charitable organizations that do great work,” says Scott Hickey, vice president of corporate communications and public affairs, “we are able to make the greatest possible difference in people’s lives for every dollar that we invest in the community.”
The benefits of businesses being active in the charitable arena are tangible, with research showing that millions have switched product and brand loyalty in response to what charity a company supports.
The Switching Brands for a Cause report, commissioned by Cavill + Co and conducted by Di Marzio Research, found that more than three million customers switched from their usual product or service in 2014 because an alternative brand supported a cause or charity.
The thinking is that by better tapping employee charitable interests, employers may also be tapping into the interests of their consumer base.
“We are tremendously proud of our Lead Charity initiative, it is the cornerstone of our robust Corporate Giving program,” says Naseem Somani, president and CEO of Dynacare. “Making a difference in the places where we live and work is a natural extension of our mission of supporting healthy lives with commitment and care.”
Before choosing Lymphoma Canada as its 2015 Lead Charity, Dynacare – a company that provides paramedical and lab testing services to insurers across Canada – asked its employees to choose a lead Canadian charity whose mission and work resonated most across the company.
“By focusing on underfunded and under-recognized causes and charitable organizations that do great work,” says Scott Hickey, vice president of corporate communications and public affairs, “we are able to make the greatest possible difference in people’s lives for every dollar that we invest in the community.”
The benefits of businesses being active in the charitable arena are tangible, with research showing that millions have switched product and brand loyalty in response to what charity a company supports.
The Switching Brands for a Cause report, commissioned by Cavill + Co and conducted by Di Marzio Research, found that more than three million customers switched from their usual product or service in 2014 because an alternative brand supported a cause or charity.
The thinking is that by better tapping employee charitable interests, employers may also be tapping into the interests of their consumer base.
