Life insurer ventures into the extraordinary with insurance coverage.
The world is becoming a crazier place to live and Virgin Money is covering off any eventuality with life insurance policies that cover everything from being crushed by a Transformer or being caught in a Sharknado.
A new life insurance policy is set to cover every contingency with Virgin also paying out on everything from being killed by Martian death rays or eaten by the Loch Ness monsters.
Being crushed by a giant man made of marshmallow is also covered in the bizarre list of acceptable causes of death, in recognition of Ghostbusters.
But Virgin says there is a method to their madness. While it’s highly unlikely people will need to worry about sharks being whipped from the ocean or Nessie devouring them, Virgin is hoping people will recognize real chances of accidental death are far more likely than many realise.
“This is a light-hearted attempt to highlight the importance of life insurance,” Virgin Money director Darrell Evans said to the Daily Mail. “What's odd, though, is that our sense of risk is a bit skewed. In life we spend too much time imagining the things that will never happen. Maybe we should spend a little bit more time thinking about and planning for what eventually will happen.”
With numbers similar to Canada, a poll of 16,000 British adults recently found only 23 per cent have a life insurance policy, falling to just 15 per cent in London though rising to 31 per cent in Northern Ireland.
“Essentially what this tells us is that if Londoners got caught up in a row between Thor and Dark Elf Malekith over his plans to destroy the universe and restore the Dark Elves to dominance by unleashing the Aether at the centre of the Convergence in Greenwich, fewer than two in ten adults would have appropriate cover,” said Evans. “But more seriously, while it can be a difficult thing to think about, having life insurance in place is an important part of financial planning.”
A new life insurance policy is set to cover every contingency with Virgin also paying out on everything from being killed by Martian death rays or eaten by the Loch Ness monsters.
Being crushed by a giant man made of marshmallow is also covered in the bizarre list of acceptable causes of death, in recognition of Ghostbusters.
But Virgin says there is a method to their madness. While it’s highly unlikely people will need to worry about sharks being whipped from the ocean or Nessie devouring them, Virgin is hoping people will recognize real chances of accidental death are far more likely than many realise.
“This is a light-hearted attempt to highlight the importance of life insurance,” Virgin Money director Darrell Evans said to the Daily Mail. “What's odd, though, is that our sense of risk is a bit skewed. In life we spend too much time imagining the things that will never happen. Maybe we should spend a little bit more time thinking about and planning for what eventually will happen.”
With numbers similar to Canada, a poll of 16,000 British adults recently found only 23 per cent have a life insurance policy, falling to just 15 per cent in London though rising to 31 per cent in Northern Ireland.
“Essentially what this tells us is that if Londoners got caught up in a row between Thor and Dark Elf Malekith over his plans to destroy the universe and restore the Dark Elves to dominance by unleashing the Aether at the centre of the Convergence in Greenwich, fewer than two in ten adults would have appropriate cover,” said Evans. “But more seriously, while it can be a difficult thing to think about, having life insurance in place is an important part of financial planning.”
