Perhaps in years to come Beagle Street will be thought of as the Picasso of life insurance.
Perhaps in years to come Beagle Street will be thought of as the Picasso of life insurance.
With life insurance paperwork frequently lost in the shuffle after the policyholder passes away, the insurer is encouraging customers to use their policies as point of pride in their living room.
So Beagle Street started worked with Intercity to commission professional illustrators to design a set of limited-edition covers to hang on walls. The colourful policy covers were given out to 600 new customers.
Beagle Street came up with the idea as part of its “never lost guarantee” service, inspired by research indicating that the average British adult will misplace more than 66,000 items in a lifetime, and more than one-quarter of people said they had “no idea” where their important paperwork was. The research indicated that life insurance policies were among the “most commonly lost” paperwork.
“There are millions of pounds worth of unclaimed payouts in the U.K. and we want to make sure our customers and their loved ones never miss out on money owed to them,” Beagle Street managing director Matthew Gledhill said. “By turning our policies into works of art to hang on a wall, we’re making it really easy for people to find their life insurance policy if needed.”
Prints were designed by London-based illustrators Rose Blake, who has done work for clients including The New Yorker and Google; Rob Lowe, aka Supermundane; and husband-and-wife team Abi Williams and Rupert Meats of Rude
With life insurance paperwork frequently lost in the shuffle after the policyholder passes away, the insurer is encouraging customers to use their policies as point of pride in their living room.
So Beagle Street started worked with Intercity to commission professional illustrators to design a set of limited-edition covers to hang on walls. The colourful policy covers were given out to 600 new customers.
Beagle Street came up with the idea as part of its “never lost guarantee” service, inspired by research indicating that the average British adult will misplace more than 66,000 items in a lifetime, and more than one-quarter of people said they had “no idea” where their important paperwork was. The research indicated that life insurance policies were among the “most commonly lost” paperwork.
“There are millions of pounds worth of unclaimed payouts in the U.K. and we want to make sure our customers and their loved ones never miss out on money owed to them,” Beagle Street managing director Matthew Gledhill said. “By turning our policies into works of art to hang on a wall, we’re making it really easy for people to find their life insurance policy if needed.”
Prints were designed by London-based illustrators Rose Blake, who has done work for clients including The New Yorker and Google; Rob Lowe, aka Supermundane; and husband-and-wife team Abi Williams and Rupert Meats of Rude
