As life insurers jockey for a bigger slice of the Baby Boomer retirement business, one company is carefully cultivating a relationship promising to bring it out front of the pack
As life insurers jockey to position themselves to take a bigger slice of the baby boomer retirement pie, one company is carefully cultivating a relationship with one of the ripest plums in the Ontario market.
Johnson Insurance is partnering with The Retired Teachers of Ontario (RTO) Foundation, investing $250,000 over five years to support the Foundation’s initiatives focused on the health and wellness of older adults.
“The quality of life of seniors in Canada is a priority for Johnson Insurance,” says Ken Bennett, president of Johnson and senior vice president of lifestyle insurance for RSA Canada. “We recognize the valuable role the foundation has in addressing our shared vision of improving quality of life for seniors and we are proud to support initiatives that will help fuel a healthy future and increased longevity of our population.”
The investment includes an immediate $50,000 investment, followed by a series of four other investments annually until 2019.
“Aging is a life-long process that all of us experience in our own unique way,” says Dr. Paula Rochon, professor in the department of medicine and the institute of health policy, management & evaluation at the University of Toronto, and vice president of research at Women’s College Hospital. “Recognizing and learning more about the complexities of aging is key to ensuring we provide the best possible care to our aging population.”
The announcement builds on a previous partnership to support the inaugural RTO/ERO Chair in Geriatric Medicine at the University of Toronto, which Dr. Rochon was appointed to on July 1.
“We have an urgent and ambitious vision – and we are steadily moving forward,” says Valerie Mah, President, RTO/ERO Foundation. “This significant investment from Johnson Inc. means that we can move full steam ahead!”
The elder market is where the dollars are being spent in greater numbers, as there are more people aged 65 years and older (16.1 per cent) in Canada than children aged 0 to 14 years (16.0 per cent) right now. Statistics Canada reports that the share of individuals aged 65 years and older will account for 20.1 per cent of the population on July 1, 2024, while comparatively those aged 0 to 14 years are likely to account for 16.3 per cent.
The country’s elderly population is growing at a rate of 3.5 per cent — approximately four times the growth rate of the total population — and will account for one fifth of Canada’s total population in 2024.
Johnson Insurance is partnering with The Retired Teachers of Ontario (RTO) Foundation, investing $250,000 over five years to support the Foundation’s initiatives focused on the health and wellness of older adults.
“The quality of life of seniors in Canada is a priority for Johnson Insurance,” says Ken Bennett, president of Johnson and senior vice president of lifestyle insurance for RSA Canada. “We recognize the valuable role the foundation has in addressing our shared vision of improving quality of life for seniors and we are proud to support initiatives that will help fuel a healthy future and increased longevity of our population.”
The investment includes an immediate $50,000 investment, followed by a series of four other investments annually until 2019.
“Aging is a life-long process that all of us experience in our own unique way,” says Dr. Paula Rochon, professor in the department of medicine and the institute of health policy, management & evaluation at the University of Toronto, and vice president of research at Women’s College Hospital. “Recognizing and learning more about the complexities of aging is key to ensuring we provide the best possible care to our aging population.”
The announcement builds on a previous partnership to support the inaugural RTO/ERO Chair in Geriatric Medicine at the University of Toronto, which Dr. Rochon was appointed to on July 1.
“We have an urgent and ambitious vision – and we are steadily moving forward,” says Valerie Mah, President, RTO/ERO Foundation. “This significant investment from Johnson Inc. means that we can move full steam ahead!”
The elder market is where the dollars are being spent in greater numbers, as there are more people aged 65 years and older (16.1 per cent) in Canada than children aged 0 to 14 years (16.0 per cent) right now. Statistics Canada reports that the share of individuals aged 65 years and older will account for 20.1 per cent of the population on July 1, 2024, while comparatively those aged 0 to 14 years are likely to account for 16.3 per cent.
The country’s elderly population is growing at a rate of 3.5 per cent — approximately four times the growth rate of the total population — and will account for one fifth of Canada’s total population in 2024.
