Strategic acquisition expands North American life and annuity insurtech company's SaaS solutions offering
Breathe Life, a hybrid distribution and digital engagement platform for the life insurance industry, has been acquired by SE2.
Based in Kansas, SE2 is an Eldridge business and leading company in the life and annuity insurance technology and services space.
With its acquisition of Breathe Life, SE2 is expanding its end-to-end SaaS solutions, helping carriers offer a digital buying experience that reduces operational costs while simultaneously exceeding customers’ expectations.
“Breathe Life’s dynamic cloud-based offerings and entrepreneurial culture complement what we have been building,” said Mark Schultis, CEO of SE2 (pictured above, right). “Together, we can offer frictionless experiences and robust insights that enable our customers and the industry to evolve beyond today’s standard.”
The combined entity’s footprint includes more than 45 life, annuity, and retirement clients in North America, with over $167 billion in AUM and 170+ new products launched. It has provided support for more than 1.4 million sales representatives and entities, and processed $20 billion worth of premiums annually.
Since its launch in 2018, Breathe Life has provided insurance carriers with cloud technology to elevate the buying experience for consumers, advisors, or a hybrid of both. Its front-end capabilities and product suite have led to its recognition by InsurTech 100 as one of the industry’s most innovative companies globally.
The acquisition marks SE2’s investment in product and data engineering in Montreal, a hub for technology talent in North America. It also advances SE2’s commitment to investing in intuitive technology solutions to automate service operations for carriers, leading to more efficient selling, management, and servicing of life and annuity products.
As part of the acquisition, Breathe Life CEO will lead new business and customer engagement SaaS products at SE2.
“It’s not often that you find a partner that is completely aligned with you in terms of purpose and values,” Jeffrey said. “We’ve found that in SE2 and are looking forward to reshaping the future of the industry together.”
