Insurer becomes first in Canada to offer 'world-class well-being solution' to individual health customers
GMS Health and Travel Insurance (GMS) is improving its offering to individual health insurance customers by expanding access to a total well-being solution.
The Canadian insurance provider has announced that all GMS Personal Health customers will have access to LifeWorks by Morneau Shepell as part of their coverage. Described as a world-class program, LifeWorks promises to help Personal Health customers by supporting mental, physical, financial, and social aspects of care.
“These challenging times are emphasizing the importance of overall well-being,” said GMS President and CEO John Salmond. “By partnering with Morneau Shepell, we're able to offer a wealth of well-being products and services in the LifeWorks platform to our Personal Health customers.”
The resources and tools offered under the program include:
- 24/7 access to consultations with expert advisors for coping strategies, referrals to counselling, and connections to community agencies;
- The ability to connect with mental health professionals, well-being coaches and other specialists, such as financial and legal professionals;
- Opportunities to save through exclusive offers, cashback, and discounts on hundreds of brands;
- Online access to a wealth of clinically verified resources and content on well-being; and
- Tools to promote positive changes in health and lifestyle, including health assessments and challenges.
GMS has laid claim to being the first insurer in Canada to offer individual health insurance customers access to LifeWorks. Neil King, president of LifeWorks and executive vice president of Morneau Shepell, praised the insurance provider for its “bold move.”
“The COVID-19 pandemic has strained people's health and well-being and will continue to do so for the foreseeable future,” King said in a statement. “Having both an assistance program for immediate support and robust wellness tools available to get ahead of mental, physical, financial and social well-being issues is nothing short of visionary, and ensures truly comprehensive health coverage for these GMS customers.”
