‘Burgers to Beat MS’ celebrates its 10th year and will add to the $11 million previously raised through the campaign
Soccer star Christine Sinclair will team up with A&W Canada and the MS Society of Canada for its annual Burgers to Beat MS campaign on Thursday, August 16. On the day, A&W Canada will donate $2 from every Teen Burger sold across the country to the MS Society of Canada, adding to the $11 million previously raised through the campaign.
The money raised will help the MS Society of Canada to fund MS research, programs and services, and advocacy efforts that aim to improve the quality of life for Canadians living with, and affected by, the disease. MS is a complex and unpredictable disease and its causes remain a mystery. As of today, there is no cure.
"Burgers to Beat MS supports a cause that hits very close to home," said Sinclair, a two-time Olympic bronze medalist and Canadian women's national soccer team captain. "My mom was diagnosed with MS just over 30 years ago, and it had a big impact on me growing up. I watched her struggle and have experienced first-hand what families go through. I want to do anything I can to help put an end to this disease."
Canada has one of the highest rates of MS in the world. On average, 11 Canadians are diagnosed with MS every day, and women are three times more likely than men to be diagnosed with the disease.
Along with Susan Senecal, President and CEO, A&W Food Services of Canada Inc. and Pamela Valentine, President and CEO, MS Society of Canada, Sinclair will visit select A&W restaurants, meeting guests and staff and serving up root beer floats.
"We created the Burgers to Beat MS campaign to inspire our guests, operators and staff to come together as a sign of support for everyone that has been impacted by MS,” said Susan Senecal.
Events will take place in the Greater Toronto Area on Wednesday, August 15, and Montreal and Edmonton on Burgers to Beat MS Day on the 16th.
"Many Canadians have been touched by MS, and our hope is that one day there will be a cure," said Pamela Valentine. "As we work to end MS, we continue to help those affected by MS to live well. The Burgers to Beat MS campaign plays a significant role in funding critical research, advocacy, and community programs. Because of the generosity of the A&W family and their guests each year, we can continue to empower Canadians affected by MS to live their best lives."
