Insure Your Love secures some significant supporters as it attempts to raise awareness this February
HOW do you attract new customers to life insurance? The solution, bizarre as it may seem, may be through the power of Valentine’s Day.
Seen by some as the most romantic day of the year, and by others as the most commercial day of the year, Valentine’s Day is big business – and insurance is no exception.
South of the border, the non-profit foundation Life Happens has put together a campaign called Insure Your Love, which is now in its eighth year. It is designed as a nationwide effort to bring together companies and organisations to raise awareness about the benefits associated with life insurance. The idea is simple enough: remind people to take care of their loved ones financially with the selfless gift of life insurance.
The latest to jump on the annual bandwagon is Foresters Financial Services, with its president Carol Springsteen highlighting that the campaign has been a great way of raising awareness.
“Life Happens has done an excellent job over the years in building awareness about the benefits of life insurance as one of the best ways to safeguard a family’s financial future,” she said.
“In the true spirit of this annual campaign, we hope that people will take the time to learn more about how life insurance can help protect them and their family.”
While Insure Your Life is a campaign run in the USA, could Valentine’s Day be a good push for your business? Leave a comment below with your thoughts.
Seen by some as the most romantic day of the year, and by others as the most commercial day of the year, Valentine’s Day is big business – and insurance is no exception.
South of the border, the non-profit foundation Life Happens has put together a campaign called Insure Your Love, which is now in its eighth year. It is designed as a nationwide effort to bring together companies and organisations to raise awareness about the benefits associated with life insurance. The idea is simple enough: remind people to take care of their loved ones financially with the selfless gift of life insurance.
The latest to jump on the annual bandwagon is Foresters Financial Services, with its president Carol Springsteen highlighting that the campaign has been a great way of raising awareness.
“Life Happens has done an excellent job over the years in building awareness about the benefits of life insurance as one of the best ways to safeguard a family’s financial future,” she said.
“In the true spirit of this annual campaign, we hope that people will take the time to learn more about how life insurance can help protect them and their family.”
While Insure Your Life is a campaign run in the USA, could Valentine’s Day be a good push for your business? Leave a comment below with your thoughts.
