September is Life Insurance Awareness Month, and it is a great opportunity for brokers and agents to break the silence and open a discussion on life coverage
September is Life Insurance Awareness Month, and it is a great opportunity for brokers and agents to break the silence and open a discussion on life coverage.
According to numbers from the Life Insurance and Market Research Association (LIMRA), almost one-third of the population believe they need more life coverage – so there is an inclination there already to start the conversation – and it can be as easy as asking what the client plans on doing with their money, says Marvi Ricker of BMO Harris Private Banking.
“Beyond the basic needs that people have for housing, education of their children and general lifestyle,” says Ricker, “many of our clients will have excess money.”
But if the direct approach isn’t for you, there are other avenues – like social media.
Brad Cummins, founder of Local Life Agents and TermLife-Insurance.com, suggests creating images of family on Facebook that portray how life insurance is about protection – including quotes and a contact number on a post, with a link to a landing page that includes a call to action.
And then, boost the post with paid advertising.
“We spent $5 on the last Facebook post we boosted and we reached over 3,500 views,” Cummins told LifeHealthPro. “Not a bad return on your marketing dollars. Boosted posts can help get your message in front of a larger audience quickly.”
According to numbers from the Life Insurance and Market Research Association (LIMRA), almost one-third of the population believe they need more life coverage – so there is an inclination there already to start the conversation – and it can be as easy as asking what the client plans on doing with their money, says Marvi Ricker of BMO Harris Private Banking.
“Beyond the basic needs that people have for housing, education of their children and general lifestyle,” says Ricker, “many of our clients will have excess money.”
But if the direct approach isn’t for you, there are other avenues – like social media.
Brad Cummins, founder of Local Life Agents and TermLife-Insurance.com, suggests creating images of family on Facebook that portray how life insurance is about protection – including quotes and a contact number on a post, with a link to a landing page that includes a call to action.
And then, boost the post with paid advertising.
“We spent $5 on the last Facebook post we boosted and we reached over 3,500 views,” Cummins told LifeHealthPro. “Not a bad return on your marketing dollars. Boosted posts can help get your message in front of a larger audience quickly.”
