Don't use the word 'aging' in client retirement talks – use this instead

Growing old ain't what it used to be, and neither is retirement planning

Don't use the word 'aging' in client retirement talks – use this instead
Steve Randall

What does it mean to get older? And what does retirement mean to over 50s in 2023?

A new study on perceptions of aging and longevity reveals that the median age that is considered ‘old’ today is 80, with 79% of over 50s saying that older adults are more active than the previous generation.

To reflect this view and the majority opinion that today’s older people are more open minded and curious than those who reached ‘old’ ahead of them, this new view of growing old extends to the language used too.

Respondents to the Harris Poll for Age Waves in the U.S. also found that it is better to talk about “longevity” to this generation who find the word more appealing than “aging”.

Over 50s are also not pleased with how they are portrayed in the media – as frail, grumpy, or incoherent – and other negative stereotypes of longevity.

Most (83%) people aged over 65 say it's more important for them to feel useful than youthful in their retirement years.

The new retirement

Along with how pre-retirees see their lifestyle, their view of retirement is also different from previous generations.

While there may have been talk of rest and relaxation from past retirees, 66% of those in or approaching that stage of life today see retirement as a new chapter in life and 59% say they want to work in some form in retirement.

The poll also revealed some bad news for heirs. Just 22% of over 50s said that financial assets and/or real estate are the most important things to pass on to the next generation compared to 65% who think values and life lessons are most important.

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