Join Morningstar Canada for insights on today’s investors
This article was produced in partnership with Morningstar Canada
Many Canadians have a new perspective on managing their money. Uncertainty and volatility are obstacles for investors committed to financial planning while balancing their risk appetite. Younger generations have started planning to secure their futures earlier, as digital capabilities democratize investment opportunities.
A digital-first mindset goes beyond just convenience. For many investors, managing portfolios through online platforms, mobile apps, and robo-advisors is not a trend but a natural choice. Financial advisors recognize the commitment and tech-savvy approach that is reshaping how to connect with clients and provide value. With so many resources at their fingertips, investors expect more personalized insights, pushing advisors to innovate for them.
Morningstar Canada’s upcoming webinar on November 21 will examine the latest industry surveys to uncover what today's investors truly need from their advisors.
The challenge for advisors with modern clients
Advisors deal with clients who often have clear goals, a strong understanding of investment tools, and—at times—a sense that they know best. Compounding this, one in five millennials intends to switch advisors or add new providers, showing an openness to change that keeps advisors on their toes.
Social media’s sway on financial knowledge also offers unique challenges. While social platforms expose financial topics, they are not always accurate or comprehensive. For advisors, this shift means adapting to new communication channels and reinforcing the credibility of professional guidance in an environment driven by influencer advice.
Investors want peace of mind in every market situation. By including a robust, academically validated risk tolerance questionnaire in your advisory practice, you can reduce frantic investor phone calls and better base your recommendations.
Strategies for advisors to connect with today’s clients
Advisors need practical strategies that resonate with digitally empowered investors to stay ahead. The Morningstar Canada webinar 'Working with Today's Investor,' will cover proven methods to engage and retain clients:
- Risk assessment made personal: With market volatility and uncertainty shaping investor mindsets, advisors can build trust by collaborating with clients to accurately assess risk tolerance and align recommendations with each client’s comfort zone, reinforcing their advisor expertise.
- Data-driven recommendations: Today’s clients value tailored, relevant advice that aligns with their personal goals.
- Emphasizing value: Educating clients on the logic behind portfolio decisions and fund selection builds trust. Advisors can use this approach to prove the advantages of professional guidance, making it clear that their expertise provides a distinct advantage over DIY methods.
What you gain from attending
This session is about equipping advisors with the right tools to thrive alongside an increasingly independent and tech-savvy client base. Attendees will gain hands-on insights for assessing risk in individual and portfolio profiles, building resilient investment strategies, and confidently communicating the rationale behind each recommendation.
Sign up and join us for an in-depth look at today’s investor mindset and discover practical strategies for engaging clients confidently in this new landscape.
