How Centurion Asset Management is leading the alternative investment space after major wins
In this edition of WPTV, we sat down with Greg Romundt, President and CEO of Centurion Asset Management, to discuss the firm’s impressive wins at the 10th Annual WP Awards. Centurion was recognized as Alternative Investment Solutions Provider of the Year, while Romundt himself took home the coveted CEO of the Year award. These recognitions highlight not only Centurion’s innovative approach to alternative investments but also its strong leadership and commitment to fostering a positive workplace culture.
Founded on the principles of providing diversification and stability for investors, Centurion has emerged as a key player in the alternative investment space, particularly in multi-residential real estate. Romundt emphasized that educating advisors and their clients about the value of apartments as an asset class is central to their strategy. “We work hard to help advisors, and their clients understand the macro story behind apartments and why they serve as a hedge against inflation,” Romundt explained. He added that this sector offers true diversification, especially in the current economic climate where inflationary pressures continue to affect other asset classes.
What sets Centurion apart, according to Romundt, is the firm’s ability to offer real estate investments that generate consistent returns while addressing Canada's significant housing shortages. “We have a generational supply-demand imbalance that will take years to resolve, and apartments are a critical part of the solution,” Romundt noted. This commitment to understanding market dynamics and providing long-term solutions has helped Centurion secure its leadership position in the industry.
Looking ahead, Centurion is poised to tackle one of Canada’s most pressing issues: the housing crisis. Romundt explained that the firm is ready to capitalize on the opportunities presented by the massive need for new apartments across the country. “The next decade is going to be busy and exciting for us. We’re ready to capture the opportunities ahead,” Romundt said, noting that Centurion’s current capital raise of $200 million—with fees waived for two years—will further position the company to be part of the solution.
To learn more about Greg Romundt and Centurion Asset Management, click here to watch the full interview.
