The global advertising industry is set to reach $524 billion during the World Cup, currently taking place in Brazil.
The global advertising industry is set to reach $524 billion during the World Cup, currently taking place in Brazil. Latin America will benefit the most from the soccer tournament, with an extra $500 million spent on advertising, while the Asian-Pacific region will reap only half that amount. The US and Europe will see revenues climb around $300 million. Digital ad spend is set to expand its growth according to ZenithOptimedia, who say video advertising will continue to dominate. Read the full story.
