Platform allows collaborative approach to investing in cryptocurrencies
Financial advisors and wealth managers with wealthy clients who want to invest in cryptocurrencies now have a new solution to help them.
Binance has launched Binance Wealth to provide a platform for advisors to work with high-net-worth clients from onboarding through to making investment recommendations, in what it says is meeting demand from the private wealth segment for diversified portfolio opportunities.
Once wealth managers are onboarded to the platform they can submit clients’ KYC/KYB documentation for verification and once completed, clients can mange their own investments and receive advisor recommendations for review and approval.
"As investors worldwide recognize the potential of digital assets, we are responding to wealth managers and their clients asking for a solution to more easily access crypto,” said Catherine Chen, Head of Binance VIP & Institutional.
Key elements of the new solution include:
- TradFi experience: wealth managers and their clients enjoy an experience that is near-identical to the traditional financial advisory framework which they are familiar with.
- Intuitive user interface: Binance Wealth offers wealth managers a comprehensive and unified dashboard with an overview of onboarded clients and their portfolios.
- Exposure beyond Bitcoin and Etherum: Wealth managers' clients can conveniently gain exposure to Binance's wide range of supported tokens.
- Flexibility of investments: Binance Wealth supports both trading and earn/staking products, catering to client interest across active and passive investing.
- White-glove VIP service: Wealth managers receive high-touch VIP services and support from Binance VIP key account client managers.
“Unlocking capital inflow is key to making digital assets mainstream but there has long been a lack of traditional infrastructure for the private wealth segment to gain exposure to crypto,” concluded Chen. “Binance Wealth will reduce the entry barrier for more market participants to access this new asset class and help bridge crypto and traditional finance."
