Firm provides revenue management solutions for the investment industry
A Canadian wealthtech has secured investment from a private equity backer to help accelerate its growth.
Toronto based PureFacts was founded in 1997 by Robert Madej and provides a software-as-a-service solution to help revenue management and growth for many of the world’s top wealth management, asset management and asset servicing firms.
The majority investment from GrowthCurve Capital will enable the wealthtech firm to push forward with growth plans including new product development, embedding artificial intelligence and data-driven insights into its industry-leading revenue management solutions, and expedite entry into new markets.
“We have come a long way since our humble roots as a small, Canadian wealthtech firm,” said Madej. “Since day one, our guiding principle has been our client intimate approach. It was critically important to find a strategic partner with the capabilities to help accelerate our ability to deliver value to our clients. The GrowthCurve team gained a deep understanding of our clients, our people, our products and our vision. We are thrilled to partner with them to enable our clients to grow their revenues more profitably.”
GrowthCurve is a PE firm focused on building businesses by leveraging data, analytics, and machine learning, combined with a comprehensive approach to human capital, to seek to accelerate growth and drive long-term value.
It was founded by Goldman Sachs’ former co-head of merchant banking, Sumit Rajpal who is the firm’s CEO.
“We have been very impressed with how Rob and the team built PureFacts into a leading provider of revenue management solutions for the wealth and asset management industry,” said Rajpal. “PureFacts is exactly the type of company we look for in making strategic investments. We look forward to helping accelerate the company's growth trajectory by investing in human capital, advancing the company's robust technology platform and employing our expertise in AI and digital transformation to introduce new solutions and capabilities to PureFacts’ clients.”
PureFacts founder and CEO Robert Madej and the company’s employees will retain their interest in PureFacts.
“We are incredibly grateful to our amazing clients around the world and very proud and thankful for our hardworking PureFacts team,” concluded Madej. “This partnership with GrowthCurve marks a significant milestone for us, positioning us to unlock new growth opportunities and elevate PureFacts to the next level.”
