The firm has announced the opening of a new branch
Edward Jones has made a significant commitment to its Canadian operations with the launch of a new office and a call out for talented financial advisors.
The Mississauga headquartered firm has 871 advisors across Canada but has set a target of 1,000 by 2030 and its new multi-advisor location in Atlantic Canada reflects the importance of the region and the overall Canadian market.
Based in Halifax, the new office is initially home to FAs Adrienne Power and Chris Keefe, but the firm says it is actively recruiting talented advisors to join them.
“Chris and I are thrilled to be part of a new wave of financial advisors bringing next-generation wealth management services to Canadians in communities like Halifax,” said Power.
Edward Jones also recently opened an office in Fredericton, New Brunswick, and David Gunn, President of Edward Jones Canada, says the region offers strong growth potential.
“As we see the signs of economic growth in the Maritimes, Halifax is central to our goal of helping more Atlantic Canadians achieve lasting financial well-being,” he said. “Our unique approach is to focus on clients’ personal goals across all life pillars including health, family, purpose, and finances, and understanding what matters to them most, before providing advice.”
Firmwide goals
Along with its specific Canadian targets, Edward Jones is also aiming to boost the assets it manages for clients across its international footprint, targeting $4 trillion AUM for 10 million families by the end of the decade.
The 102-year-old firm has recently reached a firmwide milestone of more than 20,000 advisors across its network of around 16,000 branches across North America and believes that having human advisors will be key to growth as clients – including those managing intergenerational wealth transfers – require the personal touch to manage their wealth.
"This intentional growth in financial advisors creates an incredible opportunity to reach new segments of clients and grow our positive impact and market share across North America," said David Chubak, responsible for the US Business Unit and Branch Development at Edward Jones. "We're investing in our financial advisors to ensure they're well-equipped with tools and resources to help our clients – and the many more we aspire to serve – achieve their financial goals."
