Financial services giant updates its global brand
Manulife Financial Corporation has unveiled a new global brand including a new logo as it aims to ‘simplify the complex’ for its customers.
"This updated brand marks a significant milestone on our transformation journey," said Manulife President and Chief Executive Officer Roy Gori. "However, it is even more important because of what it unequivocally says to our customers: we are here for you, and we're focused on helping you make your financial decisions easier and lives better."
The firm is keen to focus on its transition to a digital, customer-centric market leader.
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The firm is currently streamlining its digital offering including the number of its websites and apps and reducing the complexity of its internal processes.
"We live in a world where we're surrounded by choice. At the same time, it's harder than ever before to decide which products and services are best for us," said Manulife Global Chief Marketing Officer Gretchen Garrigues. "Recognizing this reality, we are committed to helping our customers cut through the noise and make confident decisions as they pursue their life goals. Our updated brand reflects this commitment."
The brand rollout has begun and is expected to continue across all its channels into 2019.
