Sapling continues expansion by doubling office space, hiring business development exec

Toronto financial consultancy firm is on course for exponential growth

Sapling continues expansion by doubling office space, hiring business development exec
Steve Randall

Toronto based Sapling Financial Consultants is aiming at a three-year program of 55% annual expansion and appears to be on track.

The firm has announced that it’s doubling the footprint of its 100 Shepard Avenue East headquarters and has hired a new director of business development to continue to drive growth of its due diligence and Office of the CFO consulting services to mid-market businesses across North America.

“The expansion of our Toronto headquarters is a result of recent growth, thanks in large part to our client-centred approach to financial consulting. We are proud to successfully offer high calibre service that is responsive and agile, delivering exceptional results on par with larger firms without the hefty price tag," said Rob Hong, co-founder & CEO of Sapling Financial Consultants.

To drive the next growth phase, the firm has hired Wesley Macdonald to lead its business development team. He has 14 years in financial markets, fintech and consulting and held a leadership role at Jeeves.

"We are thrilled to welcome Wes to the team, where his skills and expertise will help us spread the word about the services we offer across a growing North American footprint,” added Hong.

In the summer, the Sapling hired Maria Cherkasova as senior engagement manager, having been a senior management consultant with over 16 years of experience, including leading teams at PwC in financial modelling and data analytics and at KPMG in management consulting.

The firm has also started to deliver CPA Ontario’s pre-approved CPA Student Training Program to further the professional development of CPA students.

Earlier this year, Hong spoke with WP about the rules and market forces currently driving the valuations of advisory practices and what advisors need to know as they begin to assess their own businesses’ values.

“At the end of the day, all valuation is more art than science,” Hong says. “I’ve seen people get a valuation report that could be 20 per cent of what the company actually transacts for. The market is always moving and it’s very different from what you’ve learned in school. The only real test of a valuation is when you actually go into a deal.”

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