Tim Hortons takes a good look at in-store screens

Tim Hortons and parent firm Restaurant Brands is reviewing its policies on the chain’s in-store digital screens known as Tims TV.

Steve Randall
Tim Hortons and parent firm Restaurant Brands is reviewing its policies on the chain’s in-store digital screens known as Tims TV. It follows controversy when the screens showed ads for pipeline firm Enbridge, angering environmentalists. When the restaurant chain took the ads off the screens it angered the oil industry which accused it of an insult to the sector. Daniel Schwartz, Restaurant Brands’ CEO told Global News: “We’re now taking a look at the whole Tims TV program and what makes sense for the brand.”
 

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