There are some key interests and passions that connect the richest people
There’s no better way to attract others than with rapport and understanding what gets them fired up can help.
When it comes to engaging with the wealthiest potential clients, new insights from Wealth-X may be invaluable. The report focuses on very-high-net-worth individuals (VHNWIs) with net worth of US$5-30 million; and ultra-high-net-worth individuals (UHNWIs) with net worth above $30 million.
Among the interests and passions of these wealthy people, sports are favoured by more than a quarter, making it the single biggest interest group. Breaking that down further, expect to find them on the golf course!
Philanthropy is next, a passion or interest of almost one quarter; and public speaking is third, with almost one fifth interested or actively engaged, perhaps as a thought-leader or as part of their professional role.
For sports and philanthropy, the level of passion or interest increases through the wealth bands, but the super-rich (net worth $100m+) are less interested in public speaking than the less-wealthy.
North America’s wealthiest are significantly more interested in philanthropy (41%) and the outdoors (27%) than those in other regions, while their interest in the environment (5.9%) is among the weakest.
Other key interests of VHNWIs and UHNWIs include technology, art, education, and politics.
The report reveals that the North American population of individuals with at least $5 million net worth includes 1,118,740 men and 111,770 women. The average age of the global population of VHNWIs is 60.3 years.
It was found that sports and philanthropy stand out as the top two favorite interests of the wealthy, with golf as the leading sport, followed by skiing and tennis. What other interests, passions, and hobbies stand out for the UHNW? Discover here – https://t.co/3puuR1ofOn pic.twitter.com/45audtF7ol
— wealthx (@WealthX) May 31, 2021
