Prominent name in fintech turns focus to financial literacy and access to education
Knowledge First Financial’s board of directors has announced Carrie Russel as its president and CEO.
A prominent figure within Canada’s financial and financial technology communities, Russell has cultivated a strong reputation based on her strategic capabilities, deep market knowledge, and experience in leading digital transformation.
Her passion for education and conviction in the power of savings to help individuals live their lives fully and overcome barriers aligns Russell well with the vision of Knowledge First Financial.
“I am energized by Carrie's demonstrated enthusiasm for building the businesses she has led, and for her commitment to teams and customers,” Donald Hunter, board chair at Knowledge First Financial, said in a statement. “She is a strong, authentic leader committed to making a difference through purpose.”
Russell takes over the role from George Hopkinson, whose eleven years in the position was marked by the company’s exponential growth.
“Under his leadership, Knowledge First Financial became the largest RESP Company in Canada with a best-in-class product offering,” Hunter said, thanking Hopkinson for his many contributions and tireless commitment to the business. “He leaves us well-positioned for the future.”
Currently an independent director for numerous Canadian financial technology companies, Russell has held executive leadership roles at D+H, TD Bank Group and, most recently, Equifax Canada.
“I am delighted to join Knowledge First Financial, an organization that has the capabilities to make a significant impact through education and savings,” Russell said. “In this next chapter, the key to demonstrating our commitment to these vitally important areas is pivoting all technology, product and service decisions around consumer needs and expectations.”
