Financial planner
IG Wealth Management
Age: 30
Years in the industry: 8
After graduating from university, Brandon Yanchus followed his entrepreneurial spirit into the wealth management industry. “I saw the value of the work and the impact I could have on clients’ lives as a financial planner,” he says. “I want to make a lasting impact within my community, and I believe that multi-generational wealth planning does exactly that.”
Yanchus is a firm believer that being successful in this industry means going above and beyond for clients. “It’s not just a business – it’s about investing in the client experience and valuing relationships,” he says. “Nobody wants to be a number at an institution – clients want tailored, timely and professional service through their various life stages. I believe the value we add as wealth professionals should significantly enhance our clients’ lives in countless ways.”
By building his business with a focus on relationships, Yanchus believes he can combat the pervasive lack of public awareness around the role of a financial advisor. “Young people and seasoned professionals entering the industry face a very similar problem; no one knows who they are or what they do for clients,” he says. “New advisors need to be constantly marketing themselves in order to attract and grow their practice – and that marketing effort mustn’t ever stop, but simply adapt to changing landscapes.”
