Office address: 260 - 60 Smithe Street, Vancouver, BC, V6B 0P
Website: https://www.maximizer.com/
Year established: 1987
Company type: CRM software development
Employees: 51-200
Expertise: sales force automation, CRM software, contact management software, Education CRM, financial advisors CRM, financial services CRM, manufacturing CRM, asset management CRM, customer success, customer relationship management
Parent company: Concord Group of Companies
CEO and key people: Iain Black, President and CEO
Financing status: corporation
Maximizer is a leader in CRM solutions, catering to a diverse range of businesses including banks, insurance companies, and wealth management firms. Since its launch in 1987, the company has served 120,000 companies with their CRM solutions.
Maximizer has been a pioneer in the CRM industry for more than 30 years. It is part of the Concord Group of Companies, a privately held collection of global interests. Concord Pacific, its flagship company, is Canada's largest residential developer. Over the past 25 years, the Concord Group has expanded into software, IT, telecommunications, and green energy sectors.
Maximizer offers a range of products and services, each designed to enhance customer engagement and business efficiency: Some of these services cover:
The CRM software company was named a winner in Wealth Professional’s 5-Star Wealth Tech Providers.
Maximizer fosters a team-centered culture with an emphasis on these values:
The company holds personal accountability and collective responsibility for customer satisfaction.
Iain Black has been leading Maximizer since 2019. Before that, he held management and leadership positions at Axion Communications, The Electric Mail Company Inc., Datawest Solutions Inc., and The Greater Vancouver Board of Trade. He also worked in government as a cabinet minister for British Columbia from 2005-2011.
Black has a bachelor's degree in business administration from the University of Manitoba. He was also part of the Directors Education Program at the Rotman School of Management, University of Toronto.
Maximizer continues to innovate and evolve, focusing on enhancing CRM experiences and integrating new technologies. The company is committed to providing solutions that empower businesses with control, insight, and efficient communication, ensuring a strong future in the CRM industry.
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