Desjardins Insurance enhances support for critical illness claims with new services and flexible coverage
Desjardins Insurance, in collaboration with Wealth Professional, underscores its dedication to addressing the evolving needs of advisors and clients.
By keeping communication channels open, Desjardins ensures its products and services align with market demands, enabling the insurer to stay agile and responsive in its offerings.
Desjardins Insurance’s ‘Health Priorities’ plan exemplifies this commitment by providing comprehensive and flexible critical illness coverage. The plan covers 26 critical illnesses and conditions, including additional coverage for children, making it one of the most inclusive in Canada.
It stands out by covering all types of cancer with partial or total payments as the illness progresses and offering partial payments for multiple cardiovascular procedures.
Martin Labarre, director of Product Pricing and Evolution at Desjardins Insurance, highlights the company's dedication to supporting those diagnosed with critical illnesses.
He explains, “People who’ve been diagnosed with a critical illness must deal with many emotions. We are committed to giving them the support they need during these difficult times.” This commitment is further demonstrated by the new advisory service for critical illness claims introduced in March 2024.
This service simplifies the claims process, providing quick answers to questions, helping assess the best time to file a claim, and identifying the necessary forms and supporting documents.
The service also checks if the insured has other coverage that could support the claim, thereby improving processing times and client satisfaction.
Despite the availability of primary healthcare, many Canadians question the need for critical illness insurance. They are often unprepared for the financial burden that comes with recovering from a serious illness.
Desjardins' ‘Health Priorities’ product aims to address this gap by offering a range of temporary and permanent coverage, with insurance amounts starting as low as $10,000 and going up to $3m. This helps alleviate the financial stress associated with critical illnesses, allowing clients to focus on their recovery.
Labarre notes, “The Health Priorities product aims to meet the needs of the majority of Canadians, covering a wide range of critical illnesses and conditions.”
The introduction of partial payments for total mastectomy and total prostatectomy, along with long-term care protection for permanent or temporary loss of independent existence, highlights Desjardins’ innovative approach. Complimentary assistance services further support clients in their times of need.
Labarre emphasizes, “We are constantly improving our sales process to make it easier to do business with us and continue to invest in our core products.”
Desjardins’ strategy revolves around continuous innovation driven by feedback from advisors and clients. For instance, the addition of partial benefits to critical illness products and solutions tailored to business owners directly respond to the needs expressed by these groups.
By monitoring global market trends, Desjardins ensures its products remain relevant and competitive. Features such as transparent rate reduction programs and multi-coverage discounts enhance its offerings, making Desjardins a preferred partner for advisors and clients alike.
Labarre maintains that the customer and advisor experience is central to their strategy. “By being connected to the voice of our members, clients, and advisors, we ensure that their needs and expectations are reflected in our innovation, technological improvements, and product development.”
