Manulife Wealth enhances advisor platform with uniFide®, improving client services and operational efficiency
Manulife Wealth has completed the transition of its advisor platform to uniFide®, an advisor technology and back-office operations platform developed by Fidelity Clearing Canada ULC (FCC).
This move is part of Manulife Wealth's strategic initiative to position itself as the premier provider of wealth management solutions in Canada, equipping advisors with new tools and resources to enhance client services.
Following this conversion, all Manulife Wealth advisors now operate within the FCC environment, gaining access to an extensive array of digital tools.
These tools are designed to digitize administrative tasks, thereby increasing the efficiency of advisors, allowing them more time for meaningful client interactions and business expansion.
Additionally, Manulife Wealth has launched improved portfolio management and trading tools in collaboration with Envestnet. This enhancement provides robust client reporting, efficient workflow management, and advanced account reporting and analytics.
Leo Zerilli, head of Wealth and Asset Management at Manulife Investment Management in Canada, expressed satisfaction with the technological upgrades, noting, “We are pleased with the progress and the implementation of these critical technology upgrades.”
“Our teams have been unwaveringly dedicated to bringing this transformation to life and ushering in a new era for our advisors and clients. This is just the beginning of Manulife Wealth's journey to enhance the advisor and client experience, with additional initiatives planned for this year.”
These technological enhancements are part of Manulife Investment Management’s broader mission to expand its advice businesses in Canada and enhance the quality of interactions and processes for advisors and their clients.
Richard McIntyre, president and CEO of Manulife Wealth, reflected on the organization's significant achievements, “We have had a milestone year completing the amalgamation of our two dealers – and the launch of our new brand, Manulife Wealth, which better reflects the value of advice and services we offer – on top of the technology migration and the changes that has entailed for our internal teams and our advisors.”
“We are delighted with the advancements made in line with our strategic vision for our wealth management business. We believe that advisors, and their clients, will experience significant benefits from these enhancements and we appreciate the patience they have had with us through the implementation of these important upgrades to our advice delivery model.”
Manulife Securities officially changed its name to Manulife Wealth as of January 1.
