Eli Yufest brings with him over 20 years of experience and expertise to the role
The Canadian ETF Association (CETFA) has appointed Eli Yufest as its new executive director, effective immediately.
Yufest brings over two decades of experience in marketing strategy, analytics, and business leadership. His expertise spans sectors such as law, consumer packaged goods, public affairs, durable goods, education, and financial services.
Before joining CETFA, Yufest held senior roles at consulting firms such as Navigator Ltd., where he was an associate principal and consultant, and Earnscliffe Strategies, where he worked as principal.
Additionally, he was CEO at Campaign Research, demonstrating extensive leadership in strategic consulting and research.
As CEO and partner at a national marketing research and consulting firm, he was the official pollster for political candidates, including the former Mayor of Toronto and the Premier of Ontario.
In addition, Yufest has contributed to Fortune 500 companies in the healthcare and durable goods sectors, earning Canadian Marketing Association awards for his work.
“I’m humbled to be part of the CETFA team and help represent and grow the ETF industry in Canada,” said Yufest.
“Canada’s ETF industry continues to experience remarkable growth, and I’m looking forward to working with investors, advisors, regulators, and other stakeholders to help Canadians with their financial goals.”
Ron Landry, chair of CETFA’s Board of Directors, expressed confidence in Yufest’s leadership. “I have full confidence that he will be a tireless advocate for the ETF industry and the benefits of ETFs for Canadian investors, at large,” said Landry.
He added that with Yufest’s leadership, CETFA will continue advancing industry growth, sustainability, and innovation.
In this role, Yufest will manage CETFA’s daily operations and lead its mission to promote the adoption and sustainability of Canadian ETFs.
