First-of-its-kind hybrid advice solution offers straightforward and intuitive client experience to address investors' needs
Sun Life Financial has launched a first-of-its-kind hybrid advisory service to help Canadians reach their financial goals.
Powered by a digital platform and a team of licensed advisers, Prospr by Sun Life allows Canadians to pick, prioritize, and track their objectives all in one location, with the option to speak with a licensed advisor by phone or video chat.
It is a straightforward and intuitive client experience designed to provide Sun Life clients and Canadians with a digital-first guidance solution to manage their goals.
"At Sun Life, we listen carefully to our clients and know their needs are evolving," Rowena Chan, President, Sun Life Financial Distributors (Canada) & Senior Vice-President, Distribution, said in a statement. "We understand that one size does not fit all when it comes to helping Canadians build a plan that supports their life goals.
“As part of our client-first enterprise strategy, Prospr by Sun Life is adding to the Sun Life ecosystem by providing an option for Canadians to access both digital and human advice across their protection, health and investment needs," Chan said.
Prospr can assist clients in a variety of ways, including beginning a family, returning to school, approaching retirement, and planning for a healthy lifestyle. By providing planning tools and an initial needs assessment for clients, it allows them to create personalized living plans that can be changed at any moment,
Users of the platform can determine, track, and achieve protection, money, and health objectives. These include protection for loved ones after death or in case of illness or injury, support for health and wellness, and grow savings and investments.
Licensed advisors are available on Prospr to provide holistic counsel and support. Canadians using the online platform can also complete critical paperwork with its e-signature capabilities, as well as securely save documents.
"We're providing our clients a new, innovative and flexible way to manage their health, wealth and protection goals, while leveraging data and our learnings to improve the Client and advisor experience," said Daniele Farinaccia, Vice-President, Prospr by Sun Life. "Prospr by Sun Life is our technology-led solution for those who prefer a digital solution powered by a team of advisors available to discuss recommendations and product solutions when the time is right."
Last year, Sun Life announced that it would give clients access to a digital financial planning tool through a partnership with Conquest Planning. Conquest’s best-in-class platform offers clients the freedom to set, track and continuously adjust personalized goals while providing recommendations to support these goals.
