Sun Life strengthens partnership with MFS for long-term investment strategies

Sun Life Global Investments leverages MFS’s research and expertise to navigate market shifts and risks

Sun Life strengthens partnership with MFS for long-term investment strategies

In an exclusive feature by Wealth Professional, in partnership with Sun Life Global Investments, the evolving wealth management industry is explored.  

Companies in this sector are facing rapid changes driven by client demand and technological advancement, requiring significant capital investment and scaling to remain competitive.  

Financial advisors now rely on larger organizations for the necessary capital, solutions, and expertise to serve clients efficiently, regardless of the business model they follow.   

Sun Life Global Investments, the retail mutual fund arm of Sun Life, benefits from its parent company’s extensive asset management capabilities. Sun Life, which manages $1.46tn globally, has a history of weathering economic challenges while emerging as a global leader.  

By leveraging its pricing power and vast reach, Sun Life has strategically acquired specialized asset managers to strengthen its offerings.   

One of its most notable acquisitions was MFS Investment Management (MFS) in 1981. MFS created the first open-end mutual fund in the United States in 1924 and has maintained a consistent approach centred on collective expertise, long-term discipline, and active risk management.  

In 2010, Sun Life Global Investments enlisted MFS to sub-advise several of its products, including Canadian, US, and global equities.  

Oricia Smith, president of SLGI Asset Management Inc., highlighted their aligned cultural values, saying, “Both organizations are focused on the end client, creating long-term capital, and ensuring financial security for their lifetime.”   

MFS continues to provide proprietary research and long-term strategies to manage client capital.  

Carol Geremia, president of global distribution at MFS, emphasized the importance of thinking long-term in today's volatile markets.  

She explained, “The fear of putting money to work now, with cash on the sidelines, is a global issue. At the end of the day, inflation erodes capital, and investors need us to look ahead five, ten, fifteen, twenty years.”   

The foundation of MFS’s success lies in its proprietary research and disciplined approach, which have helped it manage US$615.1bn in assets today. Geremia also noted the shift away from passive returns, stressing that, moving forward, managing risks, and understanding industries will be crucial.  

Active risk management at MFS involves a collective effort from its 300 global investment specialists who analyze markets, industries, and capital structures.   

Looking ahead, Sun Life Global Investments remains committed to innovation and leveraging its strong relationship with MFS.  

Smith said, “They continue to offer time-tested strategies to help grow assets for investors across the world. Sun Life Global Investments will continue to bring innovative solutions to Canadian investors.” 

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