From fintech to fragrance, Canadian celebrities diversify wealth through strategic investments
Celebrity status often brings influence—but for many Canadian stars, it also brings business acumen.
While known globally for music, film, and entertainment, these 10 celebrities have diversified into investments and entrepreneurship across Canada and beyond.
From cannabis ventures to mobile services and tech startups, here's a look at the top names with Canadian investment ties.
1. Ryan Reynolds
Reynolds has established a significant presence in the business world. His investment in Mint Mobile led to its acquisition by T-Mobile for US$1.35bn.
Additionally, he backed Canadian fintech company Nuvei, which was acquired by Advent International in a US$6.3bn deal.
Reynolds also holds stakes in Canadian companies Wealthsimple and 1Password, and co-founded Maximum Effort, a production and marketing agency.
2. Drake
Drake's investment portfolio includes a reported US$100m partnership with online crypto-gambling platform Stake. He has invested in Canadian tech company Wealthsimple and owns substantial real estate in Toronto.
Drake also joined the investment group for the Major League Pickleball team, Brooklyn Aces.
3. Celine Dion
Dion's business ventures encompass a perfume line, Celine Dion Parfums, which generated over US$850m in retail sales. She has invested in real estate and various venues, including restaurants and nightclubs.
4. Justin Bieber
Bieber's investments include a 3 percent stake in Spotify, reportedly now worth approximately US$200m. He has also invested in Uber and Snapchat, and co-founded the fashion line Drew House.
In Canada, he purchased a US$5m, 101-acre property in Ontario.
5. The Weeknd
The Weeknd invested in OverActive Media, a Toronto-based esports and entertainment company. He also expanded his investments to include Koia, a plant-based beverage brand, and Songfinch, a personalized music platform.
6. Shawn Mendes
Mendes co-founded Wonder, a sustainability-focused beverage company. His investments extend to tech startups like Wave and wellness brands such as Flow Water and Calm.
He also owns several restaurants in Ottawa and has launched his own fragrance line.
7. Seth Rogen
Rogen co-founded Houseplant, a cannabis brand operating in Canada and the US. His business ventures also include real estate investments in Canada and California, and he founded Hilarity for Charity, a non-profit organization.
8. Keanu Reeves
Reeves co-founded Arch Motorcycle Company, specializing in custom-built motorcycles. He invested in Tripp, a productivity software company, and participated in a charity event with the Windsor Spitfires, a Canadian junior hockey team.
9. Rachel McAdams
McAdams has diversified her portfolio with investments in real estate, a chain of restaurants in Ottawa, a vodka brand, and a fashion line. She also holds stock investments and endorsement deals.
10. Michael Bublé
Bublé co-owns the Vancouver Giants, a junior ice hockey team in the Western Hockey League. His investments also include real estate properties in Vancouver and Argentina.
Sources: Forbes, Times of Casino, uDiscover Music, TheRichest, GQ, Celebrity Owners, Canada Celebrity, BusinessCloud
